In September 2018, Ukraine exported only 2.4 thousand tons of apples. This is 8% less than in September 2017, analysts estimate the Ukrainian Fruit and Vegetable Association (UFVA).
“Such dynamics of apple exports is unsatisfactory, given the record apple harvest in 2018,” says UFVA chief analyst Tatyana Smirnova. “Despite record-low prices, our producers continue to take a too passive position in promoting exports. But this season only active marketing position can save producers from recycling even high-quality apples, because there are a lot of them now in Moldova, in Poland, and in other European countries".
Despite the slowdown in exports, during the first quarter of the current season, Ukraine increased shipments of apples to foreign markets compared to the same period of the previous one. A total of 4.7 thousand tons of apple were exported, or 52% more than during July-September in 2017.
“In order to stabilize the price of an apple, Ukraine needs to export at least 10 thousand tons of products per month, and preferably 15 thousand tons,” said Andrei Yarmak, economist at the UN Food and Agriculture Organization (FAO) investment department. exported early varieties of apples that are not to be stored. When it was time to supply late varieties that provide more than 90% of the total production, farmers were not ready for price realities and a high level of con urentsii in Europe".
At the same time, UFVA believes that in October, exports of apples will increase significantly, and may reach 10 thousand tons for the first time. At the same time, according to analysts of the association, total exports during the season-2018/19 years can reach 80-90 thousand tons. Such a volume of exports will not allow stabilizing prices, because experts estimate an excess of 150–170 thousand tons.
Therefore, it is possible that prices will remain low throughout the season, analysts say, and advise manufacturers to think now about a strategy for recycling surplus apples, for example, processing them into concentrate.